TEAM

Simon Morrison / Creative Director

Simon Morrison is the co-founder and Creative Director at Nerve. He works directly with the company’s clients to develop and produce comprehensive brand messaging and design initiatives that include desktop, web and mobile applications, video production, graphic design, motion graphics, kiosk installations, interactive environmental experiences etc. His deep expertise spans more than 20 years in the field of design, animation, motion graphics, UI, UX, and he has delivered outstanding work for Nerve clients including adidas, Sony Playstation, Lexus, Honda, Toyota, Sun Microsystems, Columbia TriStar Pictures.

Prior to launching Nerve in 1999, Morrison served as Creative Director at Route 66 Productions where he was the lead designer on a wide range of early digital projects including a ground breaking CD Rom for Guess Inc., interactive in-store point of purchase demos for Packard Bell plus creative promos for MGM clothing lines.

Morrison began his career in his native Britain, where he was a designer animator for Media Forum Studios. He designed the UX for BAA interactive kiosks at London’s Gatwick Airport, plus motion graphics for ground breaking multimedia product launch campaigns for NEC laptops, HP and Olivetti.

His achievements have been recognized by being on teams that have won BIMA (British Interactive Media Award), Envision Award, Communicator Awards and with an entry at the .Mov Festival a motion graphics showcase in Sapporo Japan.

Morrison earned BAHons, Bachelor of Arts with Honors, in Graphic Design specializing in animation from Middlesex University in London (Formerly the prestigious HornseyCollege of Art) and prior completed the Arts Foundation course at Brighton University. An intensive creative exploration of all multiple creative disciplines and conceptual creative development.

Alex Pereda / Technology Director

In 1990, he moved to California and became Technology Manager at Ticketmaster. He was responsible for establishing and managing telephone and computer network systems at both the Los Angeles and San Diego phone centers. During this time he was a key player in the success of ticket sales for events such as the 1990 FIFA World Cup, and VH-1’s Tom Petty and Meatloaf tours. 

In 1995, he moved into digital media by becoming the Lead Developer at Route 66 Productions. In 1999, Alex was instrumental in launching Nerve and has since been the Technical Director. He has conceived and developed solutions for clients such as Adidas, Acura, Lexus, Toyota, Scion, PlayStation, Universal, Paramount and Sun Microsystems.

He has received industry acclaim and varied awards including New Media Envision Award and Communicator Award for applications he has authored. 

Sabrina Fan / Art Director

Sabrina Fan is a multidisciplinary designer who has worked in a variety of creative industries for many years. Her versatile background and keen understanding of digital communication engage her in many aspects of production at Nerve from conceptualization to end delivery. She keeps good pace with the ever-evolving technology world and the marketing demands it creates. She has the ability to shape a good story for a product that both is visually intriguing and resonating a message. This effectiveness in maximizing target benefits for her clients has won her recognition. Sabrina’s expertise includes motion graphics, animation, UI/UX, web design, graphic design, branding, video and environmental media and installation design.

In 1999, Sabrina became a founding member of Nerve and has since been the Art Director of the design department. Among her endeavors, she has designed campaigns for clients including Sony Pictures, Universal Studio, Paramount Pictures, MGM, Adidas, Acura, Lexus, Toyota, Scion, PlayStation, BVHE, and Sun Microsystems. She has received a variety of industry acclaim including a New Media Envision Award, Communicator Award, Magic International Exhibition Design Award and a Chuck Jones Animation Award.

Born in Taiwan, Sabrina moved to the United States to study fine arts, design and film. Attending the prestigious art schools of both The Art Institute of Chicago and University of California, Los Angeles. She produces animated shorts and is involved in theatrical production in her spare time. She is fluent in both Mandarin and English.