Footwear Technology Environmental Experience

adidas America

Challenge

Showcase adidas footwear technologies and increase brand awareness with consumers throughout North America. Communicate adidas design aesthetics and product dominance within market.

Audience

Young consumers: low brand loyalty, skeptical, demanding, athletic, technically savvy

Motion modules acted as digital wallpaper that attracted consumers while intuitively explaining patented adidas technologies.

Solution

Immersive, 3D interactive kiosk engaged consumers to explore technologies via an inviting UI. Interaction launched immersive environmental multi monitor experience. Motion modules acted as digital wallpaper that attracted consumers while intuitively explaining patented adidas technologies. Experience provided users an avenue to cross-buy multiple products for various athletic pursuits. Solution was installed in adidas flagship stores across the US, including the adidas store on 3rd street Santa Monica, CA.

Services Provided

  • Creative Discovery and Strategy
    • Brand positioning and strategy
    • Campaign concepts & creative
    • Experience design
    • Production planning
    • Research & exploration
    • Strategic content planning
    • Visual concepts & storyboarding
  • Development
    • Custom application development
    • Front-end development
  • Multimedia Production
    • 3D Animation
    • Audio post production
    • Custom videography
    • Motion design
    • Photography
    • Video post production
  • User Interface Design
    • Information architecture
    • User experience design
    • Wireframing & prototyping