Re-brand and re-design an existing newspaper website. Take a regional publication and elevate it to a national and international brand. Port all archived stories, articles and imagery.
elevated the design esthetic creating a contemporary digital publication
Maintain current registered users and capture new viewership.
We elevated the design esthetic creating a contemporary digital publication. Expanded the brand identity and font selections to project a clean progressive digital design. Clean UI presentation of content listings, article views, and media archives. Site is fully responsive and has greatly increased mobile viewership and social media distribution of content.
We strategically defined and designed the sites IA. Extensive organization of national and international articles, expansive listings of written archivals and media gallery content.