A full brand platform was authored to establish the new ventures mission, philosophy, messaging and visual esthetic.
Brand and create an online presence for a new environmental company in the green roof energy conservation market place. A green roof is a roof of a building that is covered with vegetation and a growing medium, planted over a waterproofing membrane.
Property owners, developers, architects, contractors etc.
A full brand platform was authored to establish the new ventures mission, philosophy, messaging and visual esthetic. We developed a clean iconic brand that works across varied mediums and formats, from digital and print collateral to large installation signage. The company word mark is a visual interpretation of physical architecture, a green roof under a blue sky. Also juxtaposed by visually representing a fledgling bud between leaves.
A coffee table brand platform manual was designed and printed. Also print collateral and a full supporting website was also developed for the companies launch.