Selling New Technologies

American Honda Motor Co.

Challenge

Highlight advanced technology features and demonstrate competitive advantages of Honda and Acura products.

Audience

Undecided showroom consumers. 10,000 Honda and Acura dealer sales personnel. 

Solution

Created a series of desktop applications featuring engaging content including animated overviews, motion infographics, interactive activities and tests. Used by sales associates to help guide undecided consumers at point of sale and also as a training platform to understand new featured technologies. Database integration evaluated results to evaluate sales associates retention of content. Progress centrally tracked 55,000 users via a custom LMS. Applications rolled out nationally.

Used by sales associates to help guide undecided consumers at point of sale and also as a training platform to understand new featured technologies.

Services Provided

  • Creative Discovery and Strategy
    • Visual concepts & storyboarding
  • Development
    • Analytics
    • Custom application development
  • Multimedia Production
    • 3D Animation
    • Audio post production
  • User Interface Design
    • Information architecture
    • User experience design
    • Wireframing & prototyping