Spread awareness of the Pipeline brand and consumer apparel range.
In store POP consumers. Also trade show attendees, both consumers and potential merchandises.
"Born of Legend", leveraged internationally know Pipeline name.
"Born of Legend", leveraged internationally know Pipeline name. We developed an engaging in-store motion graphics package. Depicted Hawaiian surf culture lifestyle and the Aloha spirit of the North Shore. Teased latest product and Pipeline sponsored surfers wearing apparel. Package also featured within media installation at industry events.