Simon Morrison / Creative Director

Simon Morrison is the co-founder and Creative Director at Nerve. He works directly with the company’s clients to develop and produce comprehensive brand messaging and design initiatives that include desktop, web and mobile applications, video production, graphic design, motion graphics, kiosk installations, interactive environmental experiences etc. His deep expertise spans more than 20 years in the field of design, animation, motion graphics, UI, UX, and he has delivered outstanding work for Nerve clients including adidas, Sony Playstation, Lexus, Honda, Toyota, Sun Microsystems, Columbia TriStar Pictures.

Prior to launching Nerve in 1999, Morrison served as Creative Director at Route 66 Productions where he was the lead designer on a wide range of early digital projects including a ground breaking CD Rom for Guess Inc., interactive in-store point of purchase demos for Packard Bell plus creative promos for MGM clothing lines.

Morrison began his career in his native Britain, where he was a designer animator for Media Forum Studios. He designed the UX for BAA interactive kiosks at London’s Gatwick Airport, plus motion graphics for ground breaking multimedia product launch campaigns for NEC laptops, HP and Olivetti.

His achievements have been recognized by being on teams that have won BIMA (British Interactive Media Award), InVision Award, Communicator Awards and with an entry at the .Mov Festival a motion graphics showcase in Sapporo Japan.

Morrison earned BAHons, Bachelor of Arts with Honors, in Graphic Design specializing in animation from Middlesex University in London (Formerly the prestigious HornseyCollege of Art) and prior completed the Arts Foundation course at Brighton University. An intensive creative exploration of all multiple creative disciplines and conceptual creative development.

Alejandro Pereda / Director of Technology and Software Development

In 1990, he moved to California and became Technology Manager at Ticketmaster. He was responsible for establishing and managing telephone and computer network systems at both the Los Angeles and San Diego phone centers. During this time he was a key player in the success of ticket sales for events such as the 1990 FIFA World Cup, and VH-1’s Tom Petty and Meatloaf tours. 

In 1995, he moved into digital media by becoming the Lead Developer at Route 66 Productions. In 1999, Alejandro was instrumental in launching Nerve and has since been Director of Technology and Software Development. He has conceived and developed solutions for clients such as Adidas, Acura, Lexus, Toyota, Scion, PlayStation, Universal, Paramount and Sun Microsystems.

He has received industry acclaim and varied awards including New Media InVision Award and Communicator Award for applications he has authored. 

Loves brewing coffee, collecting music in physical mediums, mountain biking and making electronic music.