Footwear Technology Environmental Experience
adidas America
Challenge
Showcase adidas footwear technologies and increase brand awareness with consumers throughout North America. Communicate adidas design aesthetics and product dominance within market.
Audience
Young consumers: low brand loyalty, skeptical, demanding, athletic, technically savvy
Motion modules acted as digital wallpaper that attracted consumers while intuitively explaining patented adidas technologies.
Solution
Immersive, 3D interactive kiosk engaged consumers to explore technologies via an inviting UI. Interaction launched immersive environmental multi monitor experience. Motion modules acted as digital wallpaper that attracted consumers while intuitively explaining patented adidas technologies. Experience provided users an avenue to cross-buy multiple products for various athletic pursuits. Solution was installed in adidas flagship stores across the US, including the adidas store on 3rd street Santa Monica, CA.
