Challenge

Shotover designs and manufactures high performance camera systems and UAVs. Take the Shotover wordmark and expand the brand across a full line of products. Produce supporting visual assets for the companies suite of products. 

Solution

Working with the existing Shotover wordmark we produced a style guide to integrated its use across the full product line. We expanded graphic themes for large environments for international trade show use. We insured brand integrity across a range of supporting collateral materials from business cards, product one sheets, print ads and more.

Designed and launched a site that provides specifications & imagery of each camera system as well as sample footage captured on prior location shoots. A secure user login section for system owners and resellers. Supporting system documentation and software updates.